The past month has been a blessing in disguise. It’s been intense, tiring, but one of the greatest learning experiences of my life.
About two months ago, I was accepted as an PR intern at the Sydney Royal Easter Show. For those unfamiliar with this event, it’s one of the biggest and brightest ‘carnivals’ in the Southern Hemisphere. It’s where the country meets the city through animals, food and some good ol’ entertainment. The internship involved some hard yakka at the Media Centre where myself and seven others were required to escort media around the park, distribute results to different regions around Australia while working the phones.
It was non-stop work from 7am to 7pm everyday for the Show’s duration, which is over two weeks. Each day was full-on. There was no time for lazing around the office, nor could we slyly sneak out of the office for some rides. In other words, it was the greatest opportunity for us to determine whether we really wanted to pursue a career in public relations or not. Let me tell you, there were times where I was unsure about this career path, but by the end of it, realised that it’s something that I’m passionate about. Many of my intern-colleagues, however, decided that it wasn’t their cup of tea. This opportunity really reinforced the importance of internships during university studies. You never know whether you truly enjoy an occupation until you immerse yourself in it. It’s not just about the information gained during your degree, it’s about whether you actually have fun doing it! You don’t really know the answer to this until you actually do it!
I was lucky enough to contribute in the filming of Lyndey Milan’s Taste of Australia, Channel 10 & Channel 7 News and Mornings on Nine. I was required to write a media release every second day, while contacting various people regarding the distribution of competition results to various media outlets around Australia. It was a helluva good time, but definitely not ‘easy’. I love how much of a challenge it was, which really reflected how fast each day went. I met some lovely and interesting people who have taught me more than I could have imagined I’d ever learn in a classroom environment. Every day was different, which made it so much more exciting!
This experience really reinforced my love for writing and PR. It also taught me how important it is to be committed and helpful. This career path relies on how well you collaborate as a team. If one person is lagging, then the whole team crashes. It’s not just about you; it’s about everybody!